A hands-on Information Architect, Interaction Designer, and User Experience Designer. Have worked in both agency and client-side environments. Have designed for both B2C and B2B customer relationships. Including employee facing enterprise platforms, web applications and intranets. With a passion for content/data strategy. An avid champion of the User Centered Design approach to deliver validated simplistic solutions to complex task completion.
Industries include: E-commerce, Financial Services, Online Sports Betting Exchange, Stock Imagery, Publishing, Transportation, Telecommunications, Non-Profit/Gov, and Start-ups.
Skills includes: Information Architect, User Experience design. Axure interactive prototyping. Scenarios and task flows, sitemaps, annotated wireframes. Content strategy. Contextual user inquiry, customer and stakeholder workshops. User testing scripts, moderation and test prototypes. Design guidelines and principles. Agile, HTML and CSS.
Background: Graphic design and art direction for board and collectable card games, packaging, paper engineering, books, magazines, newspapers and tabloids. Instructor at Seattle’s School of Visual Concepts. Have dual citizenship with the US and the UK.
4Culture (consultant 2014-2016)
June 2017 – 4culture’s new website has gone live!
In 2014 I was contracted to provided an extensive internal and external user research analysis of 4culture – King County’s Arts, Heritage, Preservation and Public Art grants funding agency – in preparation for a complete redesign of their website 4culture.org. Provided serial stakeholder presentations. Provided interactive design concepts to demonstrate navigation structures based on research findings and business objectives. Created a robust content strategy that utilized existing work flows to minimize disruption. In 2016 I was brought back into the project prior to development to provide a heuristic of the internal design teams interpretations of my initial concepts and findings.
View 4culture redesign >
4Culture provides four funding program areas; arts, heritage, historic preservation, and public art—put public resources to use all over King County (Seattle). Using Lodging Tax and 1% for Art funds, their team of grant-makers, cultural advocates, advisory committees, and volunteer peer review panelists support a diverse array of cultural endeavors. Working to ensure access to cultural experiences for all, from museum collections to theater productions to artists showing work in our gallery.
Energy monitoring start-up (consultant 2014)
I worked with a start-up in the live energy monitoring industry. Working directly with the CEO and lead developer contributing UX principles and patterns working from their DEV prototypes. Provided Axure wireframe prototypes. I wish I could show my work from this project.
November, 2014 – May 2016, Seattle (contract)
Lead User Experience Designer
Founding member of a new cross discipline UX design team assigned to T-Mobile’s engineering department responsible for implementing proprietary web applications. Designated to the analysis and new product design of the cellular network status monitoring platform. Delivered proven coverage/device matrix interface for real-time call center queries and upsells. Designed personalized, push notification mobile application for field technicians on-the-ground work flow. Provide Axure interactive user testing prototypes, stakeholder presentations and annotated wireframes for QA.
T-Mobile is the 3rd largest wireless carrier in the United States with 65.5 million customers as of Q1 2016. The German telecommunications company Deutsche Telekom (DT) is its majority shareholde. T-Mobile introduced a major overhaul of its plan structure, marketed by branding themselves as being “the Un-carrier”.
The Seattle Times
February, 2012 – September 2013 Seattle
Sr User Experience Designer
Focused on redesign of m.seattletimes.com. Provide wireframes, flowcharts, Photoshop comps and design specifications for mobile HTML5 implementation. Deliver multiple design concepts for redesign of seattletimes.com section-hubs. Build Axure mobile interactive prototypes used for in-house tablet user testing. Conduct and moderate user research test sessions. Presentation of findings with suggested solutions to stakeholders. Competitor and domain research and analysis. Continued ongoing design and support on various projects across The Seattle Times Company’s suite of websites.
• m.seattletimes.com redesign optimized for iPad
View mobile redesign >
• Section index screens redesign
View section redesign >
• Digital subscriptions (pay wall)
• Redesign of The Seattle Times mediakit website
View Mediakit redesign >
We won The ‘Big M’ B2B Award in 2013 New Media for The Seattle Times Mediakit site – View Big M Award announcement
The Seattle Times, has more than 5 million unique visitors per month to their online network, which includes seattletimes.com and marketplace sites, NWjobs, NWautos and NWhomes. It is the largest daily newspaper in the state of Washington with a circulation of over 250,000. The Times reporting has received nine Pulitzer Prizes. It has an international reputation for its investigative journalism.
August, > December 2011, Bellevue (contract)
User Experience Designer
Interaction design for retail ecommerce web site. With a focus on quick succession Q4 checkout conversion enhancements. Other projects include: addition of a new specialty brand ‘Sport Shop’, ‘Store Locator’ API upgrade, ‘Error Messaging’ audit, analysis and resolutions, ‘No Search Results’ content additions and presentation enhancements, ‘Free Shipping’ promotion code use cases and ‘Product Page’ concepts based on user testing results and competitor analysis.
Closely assist in usability testing of functionality and resolution support for various research projects. Provide user experience patterns, annotated wireframes and behavior specifications for implementation. Contribute substantial support on QA testing, issue logging and tracking. Work directly with and lead internal and 3rd party developers, project managers and analysts from requirements through design, specifications presentations, issue resolution and final implementation.
Eddie Bauer, is a specialty outdoor brand that offers signature outerwear; men’s and women’s clothing, gear and accessories; and world-class mountaineering gear. All built to one standard: to be the best. A specialty retailer with approximately 370 stores throughout the US and Canada, catalogs, web sites, and joint ventures in Germany and Japan.
June > August 2011, Kirkland (contract)
Information Architecture for the integration of a new mobile developers API catalog and 3rd party development platform service from ‘Apigee’ for AT&T which went live in January 2012 (developer.att.com). My role included: requirements gathering through conducting on-site client workshops and review sessions with cross discipline business stakeholders. Provide navigation structures, flowcharts, sitemaps and wireframes. Work closely with AT&T leads and iSoftStone’s internal user experience design team.
iSoftStone is a leading China-based provider of outsourced technology services, including IT consulting & solutions, IT outsourcing services and business process outsourcing services.
March > June 2011, Bellevue (contract)
Lead Information Architect for the addition of SharePoint Intranet hub templates. My role assisted in conducting on-site workshops to establish business requirements for a client in the financial services sector. I provided scenarios, content strategy, navigation structures, flowcharts, sitemaps and annotated wireframes.
Salient6 provides user-centered, process-driven solutions to enterprise business challenges using Microsoft SharePoint and .NET platforms.
Garrigan Lyman Group
March 2011, Seattle (contract)
Brought in to lead the user experience design of a Microsoft Windows Live stand alone site. Provided flowcharts, annotated wireframes and conducted internal and on-site client review sessions.
The Garrigan Lyman Group (GLG) is an award-winning full-service digital creative agency headquartered in Seattle. Unlike traditional firms, GLG offers unmatched brand and interactive experience, strategic insight, creative vision, and technology-forward solutions.
Microsoft Ad Center
October 2010 > February 2011, Bellevue (contract)
Microsoft Advertising – adCenter – pubCenter – Graphic designer III
A contract role to assist in the interaction design for enhancements to the online advertising end-users account management tools and dashboards. Worked closely with research providing click-by-click test prototypes and resolutions recommendations. Provided product managers with UX behavior specifications, graphic design guidelines, redlines and final assets for implementation.
Microsoft’s adCenter is a robust collection of online advertising campaign creation and reporting tools for placement in Bing, Yahoo!, and MSN search results.
June > July 2010, Seattle (contract)
User Experience Architect
Provided as-needed freelance consultancy. Worked on-site at a leading online advertising company, Marchex, to produce designs and data-visualization concepts for enhancements to their online reputation management product. And provided multiple designs for a dynamic automotive domain vertical.
Produxs was a Seattle based agency which provides strategy, User Experience Design and optimization for complex software applications and web based experiences. With a focus on measurable project outcomes and strong ROI. They were acquired by UpTop.
Tobias and Tobias
February 2008 > January 2010, London
Head of User Experience March 2009 > January 2010
Manage small permanent team consisting of Usability Specialist and Sr. User Experience Architect. Resource planning and recruitment of freelance contractors. Review and mentoring on UE deliverables. Client facing support, preparation and presentation of pitch materials for new business development. Hands on information architecture and interaction design.
Sr. User Experience Architect February 2008 > March 2009
Information architecture and interaction design for blue chip financial services institutions and transportation client base web sites.
- Fidelity International web 2.0 redesign: fidelity.co.uk
- First Capital Connect communication site for Thameslink Programme: thameslinkprogramme.co.uk
- Leading UK investment bank SharePoint intranets and redesigns
Provide IA and wireframes for:
- Content and data audit spreadsheets and analysis
- New Endeca faceted search facility
- Client and account management secure sites
- Rail transportation communication site
- Content management schematics for Investment Bank SharePoint Intranets
Tobias and Tobias is a London agency that provides full service design and build solutions for financial services, transportation and ecommerce web sites.
October > December, 2007 London
User Experience Architect
Designated to the Wealth and Health portfolio assigned to Dresdner Kleinwort Investment Bank intranet redesign concept. Design of task based navigation and role based personalization/customization work-flow tools.
LBI is the leading European full service and fully integrated digital agency network servicing clients with marketing and technology solutions.
January 2006, > August 2007, London
Sr. Information Architect includes
- Flowcharts, site maps, and wireframes
- Navigation and interaction design
- New product development solutions in high fidelity page mock-ups
- User experience research and analysis
- ‘Italian Sportsbook’ concepts and user testing prototype and research
Product releases include:
- Betfair portal redesign
- ‘Multiples’ Bet Sporting Exchange feature
- Aggregated Football Zone
- ‘Starting Price’ Bet Sporting Exchange feature
Betfair, The Sporting Exchange is the world’s largest online betting community. It serves over 80 million page views per day on up to 3,000 different betting markets. Supporting 5 million transactions a day and processing more than 300 bets a second from 100,000 active users. Was acquired by Paddy Pal.
July > December 2005, London (freelance consultant)
lovefilm.com (now retired)
UI and Usability Consultant for screenselect.co.uk
- Site behavior evaluations and competitor reviews<
- Analysis of usability studies
- Assessment of works-in-progress prior to launch
- Provide UI solutions in Photoshop page mock-ups and reports
LOVEFiLM (then Video Island) delivers online DVD subscription services. Its ScreenSelect brand has merged into the acquisition of lovefilm.com. It provides a white label DVD subscription modules for the UK’s largest national brands: Tesco, ITV, MSN and easyGroup.
UX Design – ‘Project Manager/Business Analyst’
- User interface design of white label shopping cart feature for Getty Images Media Manager 5.4 product launch
- Business analyst
- Requirements gathering, flowchart schematics, and functional specifications authoring
- Project management
Getty Image’s Media Manager is an on-demand digital asset management service that efficiently streamlines the creation, management and distribution of digital assets and marketing materials. I was contracted by image.net the London firm who develops the Media Manager product after Getty acquired Digital Vision where I was previously working.
Digital Vision ltd.
October 2002 > June 2005, London, New York
www.digitalvision.com (now retired)
Site Director/Web application design specialist
Information architecture and user interface design for the redesign of an ecommerce web site and backend client management tools supporting three currencies, six languages, and three digital asset types. Oversaw small team of permanent and contract web designers and vendors. Conducted usability study design, recruitment, moderation, analysis and final report presentation.
Digital Vision was acquired as a wholly owned brand by Getty Images in the spring of 2005 and is still a leading publisher of royalty-free image and multi-media content with a European slant for the creative industry now hosted on the Getty Images site.
September 1998 > June 2002, Seattle
Information Architect / User Interface Designer II Jan 2000 > June 2002
- User interface design and implementation of new features and functionality on ecommerce web sites and proprietary backend web applications: user dashboards, custom online discounting tool, and financial sales reporting
- Information architecture
- Use case business requirements analysis and authoring
- Creation of flowcharts, site maps, scenarios, personas, and functional specifications
- Production of screen mock-ups, templates, and final graphic files
- Provide integrated support and solutions to usability studies and reports
- Support to software engineers and QA specialists throughout the development cycle
Senior web designer 1998 > 2000. photodisc.com (now retired)
- Oversee all marketing design and development for new promotional features and functionality
- User interface design and implementation of site localization
- Design and delivery of all online advertising campaigns
- Redesign of online CD store
- Design and HTML for stand alone e-newsletters
- Design and preparation of templates and final web graphics
- Print design for marketing and brand product collateral, and trade show displays
Getty Images is the leading provider of imagery and film to creative and editorial professionals around the world. Within my tenure Getty Images reached online revenues of over 1m a day serving an average of 2.3 million unique visitors each month. The first company to license and deliver imagery as digital assets via the web moving the entire stock photography industry online.
School of Visual Concepts
1998 > 2002, Seattle.
- Tenured instructor in QuarkXPress, Adobe Illustrator, Electronic print production
- Class curriculum and source material creation
Univ. of Washington certificate program — 2001
- Instructor for Graphic Production for Print and the Web, QuarkXPress
- Microsoft Office
- Microsoft Expression
- Mac and Windows platforms
4culture.org, site redesign research and concepts, 2017
mediakit.seattletimes.com, mediakit site UX Designer, 2013
seattletimes.com, mobile site UX Designer, 2012
www.eddiebauer.com, UX Designer, 2011
developer.att.com, Sr. Information Architect, 2011
Microsoft Ad Center, UX Designer, 2010/2011
Produxs, User Experience Architect, 2010
fidelity.co.uk, Sr. Information Architect, 2008-09
tobias.tv, Head of User Experience – Sr. User Experience Architect, 2008 – 2010
UK wealth management, Sr. Information Architect, 2008-09
UK investment bank, Sr. Information Architect, 2008-09
thameslinkprogramme.co.uk, Sr. Information Architect, 2008
betfair.com, Sr. Information Architect, 2006-07
lovefilm.com (now retired), UI and usability consultant, 2005
jivamuktiyoga.co.uk (now retired), Webmaster, site design, 2004-07
digitalvision.com (now retired), Site Director/Web Application design Specialist, 2002-05
gettyimages.com, Information Architect, User Interface Designer, 1998-2002, 2005